I saw an ad for a house that highlighted its “quiet neighborhood”. I thought that was great, maybe it was on a cul-de-sac, maybe it was in a senior’s building and everyone went to bed at 9:00, maybe it was in the country. Nope, when I pulled it up on Google Maps, it was next […]
Marketing
Tenant’s Don’t Care About Your Opinion
When I was starting out renting apartments, there were many times I would show a prospect an apartment and say things like, “If I were you I’d put my TV over here, and my sofa over there.” I’d say this and they’d subtly shake their head in disagreement. They knew they wouldn’t put their TV over […]